B2B trends: Looking long term for performance

A panel at the Adobe & On24 Momentum Summit discussed the emerging trends in B2B and how to identify those that can help to grow the business.

At a time when emerging trends are reshaping the marketing landscape, a panel discussed effective strategies and whether it is worth investing resources in new trends, apart from shedding light on concepts like new technology, personalisation and challenges to the status quo.

At the virtual Adobe & On24 Momentum Summit 2022, Tim Johnston, senior marketing director, API, ON24, chaired a panel with Lauren Adam, marketing director, Australia and New Zealand, VMware, and Sarah Sullivan, head of Australia enterprise marketing, marketing solutions, LinkedIn.

On the topic of “Rapid Fire B2B Trends: Keep, Kill or Double Down”, the panellists discussed the longevity...

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