The lubricant brand Castrol has always been a master of traditional sports marketing in the past, but due to the uncertainty of the epidemic and the international situation, as well as the aging of traditional sports audiences, it urgently needs to find a suitable marketing upgrade model for itself.
Case details
Brand: Castrol
Brand owner: Castrol
Main agency: Mindshare China
Market launch: Mainland China
Industry: Lubricants
Media channels:building media, sports, KOLs, mobile & application APPs, mini programs, H5, online video advertising, game/in-game advertising,...
