B2B marketing: an undervalued sector?
Stephanie Brookes and Oliver Chesher
Stephanie Brookes and Oliver Chesher, PR account managers at full-service business-to-business agency Cicero, report on a new study conducted among B2B marketers to investigate the size and scope of the B2B market sector, its practitioners and how it is evolving.
B2B marketing: an undervalued sector?
Stephanie Brookes and Oliver Chesher
Business-to-business marketing agency Cicero has conducted and released a significant new study into the world of B2B marketing.
This major piece of market research, carried out in...
