B2B Embraces New Online Data Collection Tool

This article describes an initiative by three U.S. (business to business) media organisations to develop a standardised online registration form that is acceptable to business users, media providers and the government.

B2B Embraces New Online Data Collection Tool

A standardized online registration form proves effective for marketers

Bill GiacaloneB2B Works

A major online marketing initiative has been launched in the business-to-business arena that could be a harbinger...