B2B Embraces New Online Data Collection Tool

Bill Giacalone

This article describes an initiative by three U.S. (business to business) media organisations to develop a standardised online registration form that is acceptable to business users, media providers and the government.

B2B Embraces New Online Data Collection Tool

A standardized online registration form proves effective for marketers

Bill GiacaloneB2B Works

A major online marketing initiative has been launched in the business-to-business arena that could be a harbinger of what the online future holds for all marketers.

Through a collaborative effort by leaders of the B2B marketing community, a standardized online registration form has been developed. It will help websites take an important step towards resolving one of the most vexing challenges facing online marketers: the acquisition of critical information that will allow marketers to reach their target audiences more efficiently....

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