B Honey: The Purple Hive Project

Food company Bega Foods Limited launched its B honey brand in Australia with an AI-driven beehive project to educate consumers about the dangers of the Varroa destructor mite.

Campaign details

Brand: B HoneyBrand owner: Bega FoodsEntrant company: Thinkerbell, MelbourneIdea creation: Thinkerbell, MelbourneMarket: AustraliaSector: Sauces, seasonings, condimentsMedia channels:Magazines - consumer, Mobiles & apps, Online video, Packaging...