B Honey: The Purple Hive Project

Food company Bega Foods Limited launched its B honey brand in Australia with an AI-driven beehive project to educate consumers about the dangers of the Varroa destructor mite.

Campaign details

Brand: B Honey Brand owner: Bega Foods Entrant company: Thinkerbell, Melbourne Idea creation: Thinkerbell, Melbourne Market: Australia Sector: Sauces, seasonings, condiments Media channels:Magazines - consumer, Mobiles & apps, Online video, P Up to 500k

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