Axiata: The Turning Point – Axiata for Malaysia’s 65th Independence Day

Multinational Malaysian telecommunications company Axiata ran the Turning Point, a brand values campaign for the country’s 65th independence day, to differentiate itself, and generate views and engagement.

Campaign details

Brand: Axiata Brand owner: Axiata Entrant company: Axiata Digital Advertising SDN BHD Market: Malaysia Sector: Telephone & internet services Media channels: Cinema, Online video, Television & Connected TV Budget: Up to 500k

Executive summary...

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