AXE: The right click

Axe, the deodorant brand, wanted to make young men engage with the brand in India.

Campaign details

Brand: Hindustan Unilever Limited /AXELead Agency: Mindshare IndiaRegion: APAC

Strategy

Objective

India witnessed the largest lockdown in the world with billions of People staying mainly indoors. The onset of Covid 19 across India since March...