AXE: Spreading love and pride

Axe, a deodorant company, generated support for the LGBTQ+ community in Europe by creating an AR filter that turned a football pitch into a rainbow flag.

Campaign Details

Brand: AXEAgency: Mindshare WorldwideRegion: EMEA



AXE believes that attraction is for everyone and between anyone. It doesn't matter your race, sexuality, or pronouns. If you're into it and they're into it, AXE is into...

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