AXE: Got the right click

Axe, a deodorant brand, launched a campaign in India to make young men engage with the brand when the category became irrelevant.

The communication goal

The onset of Covid-19 disrupted the deo market. With restrictions on stepping out, deodorants became a 'non-essential' product. There was a decline in deo application as usage occasions fell drastically.

Axe Ticket Pack, which is...

Not a subscriber?

Schedule your live demo with our team today