AXE: Gaming freshness that protects

Deodorant brand, Axe, latched onto its target market's passion space to stand out in the Philippines.

Campaign details

Brand: AXEBrand owner: UnileverEntrant company: Mindshare TaguigMarket: The PhilippinesSector: Deodorants, anti-perspirantsMedia channels:Gaming & in-game advertising, Livestreaming, Sales Promotion, Social media, Word of mouth, influencers...