Axe: Gaming freshness that protects

Axe, a deodorant brand, launched a campaign in the Philippines using gaming to increase sales.

Campaign details

Brand: AxeBrand owner: Unilever PhilippinesLead agency: Mindshare PhilippinesContributing agency: Facebook PhilippinesCountry: PhilippinesIndustries: Deodorants, anti-perspirantsMedia channels:Competitions & contests, Gaming & in-game...