Campaign details
Brand: AxeBrand owner: Unilever PhilippinesLead agency: Mindshare PhilippinesContributing agency: Facebook PhilippinesCountry: PhilippinesIndustries: Deodorants, anti-perspirantsMedia channels: Competitions & contests, Gaming & in-game advertsing, Livestreaming, Mobile & apps, Sales promotion, Social media, Voice, chatbotsBudget: Up to 500k
Executive summary
Axe has always been part of the top 5 deodorant brands in the Philippines and has averaged a share of market of 12% (across total deodorants) from 2019 all the way to early 2020.
However due to the pandemic and the state of lockdown the country...