AXE: AXE Ice Chill – Staying fresh with music

Deodorant brand, Axe, teamed up with Spotify to launch its Axe Ice Chill range in the Philippines.

Campaign details

Brand: AXEBrand owner: UnileverEntrant company: Mindshare TaguigMarket: The PhilippinesSector: Deodorants, anti-perspirantsMedia channels: Mobile & apps, Online video, Radio & audioBudget: Up to 500k

Campaign video

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