Deodorant brand, Axe, teamed up with Spotify to launch its Axe Ice Chill range in the Philippines.
Campaign details
Brand: AXE
Brand owner: Unilever
Entrant company: Mindshare Taguig
Market: The Philippines
Sector: Deodorants, anti-perspirants
Media channels: Mobile & apps, Online video, Radio & audio
Budget: Up to 500k
Campaign video
