AXA: Performance Booster

AXA Sigorta, an insurance brand, launched a campaign in Turkey to decrease the unit cost of leads and increase the number of leads.

Campaign details

Brand: AXA SİGORTALead Agency: WAVEMAKERRegion: EMEA

Strategy

Objective

As AXA Turkey, we implement an always-on lead strategy in order to maximize participation in insurance categories such as "Health, Travel, Motor Insurance, Household,...