AXA: Performance Booster

AXA Sigorta, an insurance brand, launched a campaign in Turkey to decrease the unit cost of leads and increase the number of leads.

Campaign details

Brand: AXA SİGORTALead Agency: WAVEMAKERRegion: EMEA

Strategy

Objective

As AXA Turkey, we implement an always-on lead strategy in order to maximize participation in insurance categories such as "Health, Travel, Motor Insurance, Household, Mobile Phone, Compulsory Earthquake". Our aim is to reach users who have searched for these categories in Google with search ads. In 2020, we progressed with the maximize conversion bid strategy in search ads. It means that our search ads were optimized to show the advertisement to users who have the potential to convert into leads,. In other words, we were...

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