Awareness-trial-reinforcement-bonding model (ATRB)

A consumer that develops into a loyal customer of a particular brand moves through a series of stages, from having no experience with the brand to a situation where the brand is bought for the first or second time, when feelings can start to develop.

Awareness-trial-reinforcement-bonding model (ATRB)

Giep Franzen

A consumer developing into a loyal buyer of a brand or brand extension moves through a series of stages in which mental and behavioural variables interact. He or she gradually moves from having...

Not a subscriber?

Schedule your live demo with our team today