Award-winning teams more effective across various disciplines

This article summarises results from the report by WARC and Aprais, highlighting how award-winning teams were scored in various disciplines compared to the average.

Findings from a report investigating the impact of strong client-agency relationships on performance reveal notable differences across disciplines for award-winning agencies and clients. This chart illustrates disciplines where the winners scored higher than the average.

Given the ever-changing nature of today’s business landscape, with economic fluctuations being a key factor, the necessity of strong relationships capable of navigating challenges is becoming increasingly apparent. This report tests the hypothesis that stronger relationships produce stronger results by cross-referencing the WARC Effective 100, which tracks the results of effectiveness award shows around the world, and the Aprais database, containing over 25,000 evaluations of...

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