Avon: Violet Month

Avon created a whole new awareness month, the Violet Month, to support the trans community in Brazil, establish the brand as an ally on improving transgender health, inspire societal change and generate admiration and strengthen Avon’s brand.

Campaign details

Title: Violet MonthBrand: AvonProduct: AvonIdea: Wunderman ThompsonCountry: Brazil

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months or lessBRAZILNon-specificOtherLowInvestimento de mídia: R$10k....
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