Avon Brasil: Look at Avon Again

Cosmetics retail firm Avon created the Watch Me Now campaign to grow e-commerce sales, increase social interactions and update its brand image in Brazil.

Campaign details

Brand: Avon Brand owner: Natura &Co Entrant company: Avon CosmeticsIdea creation: In house Market: Brazil Sector: Cosmetics, beauty aids Media channels: Magazines - consumer, Online video, Word of mouth, Influencers, KOLs, Radio & audio, Social media, Television & Connected TV Budget: Over 20 million

Campaign video

Creative assets

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