Avon Brasil: #Avonscov: The TikTok Hit

Ana Nunes, Sabrina Teixeira, Anna Galisi

Cosmetics company Avon adapted its century-old brand to connect with a younger audience on TikTok in Brazil.

Campaign details

Brand: Avon Foundation Brand owner: Avon Entrant company: Avon Cosmetics Idea creation: Wunderman Thompson São Paulo Market: Brazil Sector: Cosmetics, beauty aids Media channels: Social media, Online video, Word of mouth, Influencers, KOLsBudget: Up to 500k

Executive summary

Avon was a brand that was modernising itself. That's why we challenged ourselves to make the Foundations campaign on TikTok.

Instead of adapting the platform to the brand, Avon adapted its century-old brand to TikTok.

We invited Isabela Boscov, a film critic who dominated TikTok...

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