AVOD growing quicker than SVOD in Europe

An overview of growth in different video-on-demand services in France, Germany, Italy, Spain and the UK during the coronavirus (COVID-19) outbreak.

The coronavirus (COVID-19) outbreak caused a rapid increase in video-on-demand activity but it's advertising-supported services (AVOD) that have gained the most, according to data from Samsung Ads.

Across five major European countries, consumption on AVOD services has increased by over one-quarter (29%) between January and June 2020. In comparison, time spent watching subscription services (SVOD) has increased half as quickly, up 13%.

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