AVL List: Avant-garde Branding - Bridging Science and Art

With 3100 employees and 45 affiliates, AVL List is the world’s largest private company for engine development and test systems.
  

AVL List: Avant-garde Branding - Bridging Science and Art

Brand Name: AVL List Client Name: AVL List GmbHAgency Name: EURO RSCG E&E GmbHCategory for this Entry: B2B

Summary

With 3100 employees and 45 affiliates, AVL List is the world's largest private company for engine development and test systems. The goal of this campaign was to position the AVL List brand in a socio-political context, by forming a link between the values and business of AVL List...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands