Avis Rent a Car, Inc.: We Try Harder campaign

In 1962 Robert Townshend took the reins as CEO of Avis Rent a Car, Inc., a company that had not posted a profit in 15 years.

Avis Rent a Car, Inc.: We Try Harder campaign

William Baue

Overview

In 1962 Robert Townshend took the reins as CEO of Avis Rent a Car, Inc., a company that had not posted a profit in 15 years. He stipulated that he have a free hand in exchange for a promise...