Avianca: What You Want Is Colombia

With zero budget, Colombian airline Avianca took a creative social-based approach to overturn negative brand sentiment and support the reactivation of local tourism.

Campaign details

Brand: AviancaBrand owner: Avianca HoldingsEntrant company: Avianca Airlines - ColombiaIdea creation: DDB BogotáMarket: Latin AmericaSector: Transport & tourismMedia channels:Social media, Websites & microsites, Sales promotion, Word...
Not a subscriber?

Schedule your live demo with our team today