Campaign details
Brand: AviancaBrand owner: Avianca HoldingsEntrant company: Avianca Airlines - ColombiaIdea creation: DDB BogotáMarket: Latin AmericaSector: Transport & tourismMedia channels: Social media, Websites & microsites, Sales promotion, Word of mouth, Influencers, KOLs Budget: No budget
Executive summary
This is the story of how Colombian airline Avianca managed to demonstrate its commitment towards the country by creating, in partnership with the National Merchant Federation (Fenalco), the first tourist guide for Colombia developed by the same merchants who depend on tourism.
This idea managed to support the...