Avianca: What You Want Is Colombia

Domingo Moreno

With zero budget, Colombian airline Avianca took a creative social-based approach to overturn negative brand sentiment and support the reactivation of local tourism.

Campaign details

Brand: AviancaBrand owner: Avianca HoldingsEntrant company: Avianca Airlines - ColombiaIdea creation: DDB BogotáMarket: Latin AmericaSector: Transport & tourismMedia channels:Social media, Websites & microsites, Sales promotion, Word...

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