Avatar-Based Advertising in Second Life: The Role of Presence and Attractiveness of Virtual Spokespersons
Seung-A Annie Jin and Justin Bolebruch
Avatar-based, three-dimensional, virtual environments such as Second Life, the most popular and fastest growing environment, offer a promising corporate communication channel for brand marketing, advergaming, and interactive advertising.
Avatar-Based Advertising in Second Life: The Role of Presence and Attractiveness of Virtual Spokespersons
Seung-A Annie JinDepartment of Communication at Boston College
Justin BolebruchBoston College
Abstract:Avatar-based, three-dimensional, virtual environments...