Avast: 2021 by George Orwell

Avast, a cyber-security business, launched a campaign in the UK to shine a light on insidious, creeping injustices and educate people of the risks of surveillance and the importance of protecting your privacy online.

Brief

Imagine a spy.

Did you think of the Ian Fleming type: suave, suited, half-cut on Martinis? Or the John Le Carre type: trench coats, Kalashnikovs, and microfiche? Either way, chances are your first thought wasn't of an anonymous coder in an anonymous office full of humming computers, quietly tapping out strings of symbols and semi-colons.

The spying game has come a long, long way since the Cold War. But, nevertheless as a society and as individuals, we have never been more intensely surveilled. From online ads that follow us around the internet, to government-backed acts of billion-dollar IP theft,...

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