Automated web services for CRM and market research

This article describes possible uses of technical web service standards in customer relationship management (CRM) and market research (MR).

Automated Web Services For Customer Relationship Management And Market Research

Siuwai LeungUniversity of EdinburghAndy KungThe Prudential Assurance Company andTommy TangACORN (Market Research)

INTRODUCTION

Worldwide Web (WWW) has become a common platform...