Auto Trader – Come meet your match

As the used car market increasingly moved online, Auto Trader faced a challenge to attract buyers to its website and to increase sale postings.
Agency: john st.

Auto Trader – Come meet your match

Silver: Off to a Good Start

EXECUTIVE SUMMARY

Results Period (Continuous Months): September 2006–November 2006, March 07–June 07Start of Advertising/Communication Effort: September 11, 2006Base Period for...

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