Auto Trader - Perfect Partners

David McGlone

In the late 1990s and through the turn of the century, the motoring market in the UK was undergoing intense change, with a shakeout promised all round.
Agency: Faulds AdvertisingAuthor: David McGlone

auto trader

Perfect Partners

INTRODUCTION

In the late 1990s and through the turn of the century the motoring market in the UK was undergoing intense change. In all areas of the market there promised to be shakeout, with the strongest, most resilient and most adaptable brands prospering at the expense of brands that either refused to or couldn't adapt to a changing marketplace and changing consumer desires. The rewards to those brands that could stay in the game were potentially vast. There is still a huge reliance on the car and UK...

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