Autism Speaks: Awareness

This campaign boosted awareness of autism, rates of which have been increasing in recent years. Autism Awareness used a long-term series of talks of mothers with young children to inform its campaign strategy.

Autism Speaks: Awareness


America is facing an urgent health crisis as rates of autism have been increasing at alarmingly high rates in recent years. Twenty years ago, 5 in 10,000 children were diagnosed with the disorder – by 2010, that figure has soared to a staggering 1 in 110 – a 600% increase1. More children will be diagnosed with autism this year than with AIDS, diabetes and cancer – combined2.

Despite the shockingly high prevalence, the majority of parents didn't think of autism or that it could affect their child. Those who...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands