Australia’s ad spend to reach A$23bn in 2023

Celeste Huang

An overview of Australia’s ad market in 2023.

Australia will see its ad market growing at 5% to $23bn in 2023, with double-digit growth forecast among online video/OTT, cinema, and online audio, according to WARC media ad spend forecasts.

Welcoming the 2023 FIFA Women’s World Cupthis summer along with New Zealand, Australia will see its out-of-home (OOH) market grow a considerable amount to $1.07bn, surpassing pre-pandemic spend levels. 70% of OOH ad spend will go to digital out-of-home (DOOH) as the latter is forecast to grow at 14%. The CEO of the Outdoor Media Association (OMA) – Australia’s OOH industry body – said in...

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