Australian Tourist Commission: Shrimp On The Barbie campaign

Judson Knight

In the mid-1980s, people in the United States caught what was called "Down Under fever," thanks in part to a series of four commercials in which Paul Hogan promoted the Australian Tourist Commission (ATC).

Australian Tourist Commission: Shrimp On The Barbie campaign

Judson Knight

Overview

In the mid-1980s, people in the United States caught what was called "Down Under fever," thanks in part to a series of four commercials in which Paul Hogan promoted the Australian Tourist Commission (ATC). Hogan, a former bridge painter turned actor and pitchman, looked the part of the classic Australian, at least in Americans' romanticized view. He was blonde, handsome, and rugged, with a wry smile and manner that suggested a sunny, carefree personality. His ads, created by Mojo Australia, greeted viewers with a customary Australian salutation that became...

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