Australian Pensioners Insurance Agency: Apia New Car Owner's Manual

Australian Pensioners Insurance Agency (Apia) wanted to promote its auto insurance to older consumers.

Australian Pensioners Insurance Agency: Apia New Car Owner's Manual

Rapp Melbourne


Category: InsuranceCountry where program ran: AustraliaDate program started/ended: January 2010

Product Description: Australian Pensioners Insurance Agency (Apia) is a specialist insurance provider to the retired or semi-retired market.

Advertiser/Client Name: Australian Pensioners Insurance Agency (Apia)Media Channels: Direct Mail


Marketplace Challenge:

If your car is stolen and you make a claim with your insurance company, chances are you'll be subjected to a barrage of information about 'agreed value' vs. 'market value'. And you could even find your car...

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