Australian Lamb: Make Lamb, Not Walls

Meat & Livestock Australia (MLA), the independent meat regulation company, increased volume sales in Australia by launching a humorous film that envisaged a future Australia where state powers had gone too far.

Campaign video: Australian Lamb – Make Lamb, Not Walls

Read the full campaign case study

Selected creative: Australian Lamb – Make Lamb, Not Walls


Agency: The Monkeys Sydney / UM SydneySenior producer: Christina WilmotGroup content director:Ciaran Miller-Stubbs...

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