Australian Lamb: Make Lamb, Not Walls

Meat & Livestock Australia (MLA), the independent meat regulation company, increased volume sales in Australia by launching a humorous film that envisaged a future Australia where state powers had gone too far.

Campaign video: Australian Lamb – Make Lamb, Not Walls

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Selected creative: Australian Lamb – Make Lamb, Not Walls

Credits

Agency: The Monkeys Sydney / UM SydneySenior producer: Christina WilmotGroup content director: Ciaran Miller-StubbsContent director: Fizzy KeebleComposer: Haydn WalkerDesign lead: James HallidayArt director: Jonathan RandsBusiness strategy director: Kit LansdellSenior designer: Laura IvesCo-founder & group CEO: Mark GreenManaging director: Matt MichaelSenior producer: Penny BrownSenior content manager: Ruth PeckCreative director:Scott...

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