Australian Lamb: How a Lamb Cutlet Re-United Australia after its Most Divided Year Ever

Meat and Livestock Australia (MLA), an independent company, launched a campaign in Australia to halt the value and volume decline and return lamb to growth, overcome the price premium and deliver value over and above media spend.

Campaign details

Brand: Australian LambBrand owner: Meat and Livestock AustraliaEntrant company: The Monkeys SydneyIdea creation: The Monkeys SydneyMarket: Australia Sector: Meat, poultry, fishMedia channels: Online display, Online video, Outdoor, Out-of-home, Point-of-purchase, In-store, Social media, Television & Connected TVBudget: 500k - 1 million

Campaign videos

Creative assets

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