Brand: Australian LambBrand owner: Meat and Livestock AustraliaEntrant company: The Monkeys SydneyIdea creation: The Monkeys SydneyMarket: Australia Sector: Meat, poultry, fishMedia channels: Online display, Online video, Outdoor, Out-of-home, Point-of-purchase, In-store, Social media, Television & Connected TVBudget: 500k - 1 million
With record heatwaves, droughts and raging bushfires, 2019 was dubbed ‘probably the worst year in a century’ for Australia. And the most daunting for Australian Lamb.
Little did they know what was coming.
By the end of 2020, Australian Lamb consumption was at its lowest level...