AUSTAR Communications - Playing with Snakes and Ladders

Growing its subscriber base meant confronting a conundrum for Austar: Dad wants pay TV to watch more sport, yet Mum is resistant to the idea because it may take time away from other things.

AUSTAR Communications – Playing with Snakes and Ladders

Christina Aventi

Agency: BMF


This is a story about how someone's ladder can be another's snake. In our case, sport for dad was mum's snake so in launching...

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