Austar: Andre Rieu

AUSTAR, an Australian pay television operator, wanted to promote a pay-per-view André Rieu concert to an older audience.

Austar: Andre Rieu

Rapp Sydney


Category: Publishing/EntertainmentCountry where program ran: AustraliaDate program started/ended: 9th September - 22nd November 2008

Product Description: MAIN EVENT is a Pay Per View (PPV) channel on AUSTAR; a regional and rural pay television operator in Australia. PPV events are available to subscribers for an additional $24.95 through a standard online or television ordering process.

Advertiser/Client Name: AUSTARMedia Channels: Direct MailEmailWeb AdvertisingOther


Marketplace Challenge:

Andre Rieu's World Stadium Tour - touted as the biggest thing to happen to classical music in...

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