Augmented reality: An ally for digital marketing research

This paper examines the use of augmented reality (AR) to enhance a study into the price perception of products when viewed online as opposed to in the flesh.

Introduction: The evolution of market research

The collection of information over time

When we talk about market research and go back decades ago, we remember interviewers in the street with a table, paper and pencil in their hands intercepting people to request a bit of time to answer some questions about a specific topic. All the inf