Online Communication
Auditing Website Traffic: Why it's Needed and How to Do it
Richard FoanABC ElectronicFor the internet to be taken seriously and command an increased amount of marketing spend from brand owners, the medium needs to be accountable to common standards.
Auditing of page impressions, unique users and time spent on a site is the bare minimum of data that any serious online media owner should provide at a time when the internet needs to offer transparency and clarity to earn the trust of advertisers and media buyers.
Data certified to common measurement standards can ensure...