Audiposter: a complex technique for simple results

The Audiposter project – the new Italian currency for outdoor – focused on the use of advanced portable GPS-based meters, which probably makes Audiposter the first large-scale survey of its kind being done in the world.

Audiposter: a complex technique for simple results

Andrea MezzasalmaEurisko NOP World, Italy

BACKGROUND OF THE AUDIPOSTER SURVEY

As already described in the past,1)Audiposter is a JIC formed by the Italian Association of Advertisers (UPA), Advertising Agencies...