Audiometer* measurement – Proven currencies?

Peter Meneer

The 'audiometer'*, a generic term perhaps preferable to 'radiometer' given its applications equally to TV as for radio audience measurement, offers the marketplace a major technological advance in the measurement of broadcast audiences.

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Audiometer* measurement – Proven currencies

Peter MeneerRadiometer Evaluation Group

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It is hoped that this paper will encourage the marketplace to seek full transparency of this key aspect of audiometer validity. Procedures will be necessary...

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