Audiometer* measurement – Proven currencies?

The 'audiometer'*, a generic term perhaps preferable to 'radiometer' given its applications equally to TV as for radio audience measurement, offers the marketplace a major technological advance in the measurement of broadcast audiences.

Audiometer* measurement – Proven currencies

Peter MeneerRadiometer Evaluation Group


It is hoped that this paper will encourage the marketplace to seek full transparency of this key aspect of audiometer validity. Procedures will be necessary...