Audience measurement in the 'dual economies' of poor countries

The paper introduces the 'duality of economies' prevailing in developing countries such as Pakistan, and the general implication for advertising and media research.

Audience Measurement In The 'Dual Economies' Of Poor Countries

Globalisation of 'professional' culture raises new issues and opportunities: A case study from Pakistan

Ijaz GilaniGallup/BRB andMansoor KhanTaylor Nelson Sofres

Media Research in a Dual Economy...

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