Audible: Words + Music

Online audiobook and podcast service Audible grew brand familiarity, affinity, recommendation and purchase intent in the US with an influencer-led campaign and partnership with Rolling Stone magazine to promote its Words + Music series.

Campaign details

Brand: AudibleAgency: WavemakerRegion: North America



To capture fan and creator attention, our campaign couldn't just talk about the cultural relevance of the series – we needed to contribute to music culture in the same way the series does. Music fans want to discover the unknown of these acclaimed artists and garner a different context for them on their own, rather than it be forced upon them. To ensure Audible succeeded with making Words + Music a destination for music fans, the marketing strategy we activated needed to stealthily insert itself amongst...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands