Audibility thresholds for Italian radio

Roberto Roseano maintains that one of the keys to successful advertising in a cluttered communications environment (like radio in Italy) is to calibrate its media pressure according to the campaign objectives.

audibility thresholds for italian radio

How 'loud' does your message need to be?

Roberto RoseanoMedia Italia

'What is the minimum I can spend for my campaign to be visible in a medium?' This is one of the most common questions clients ask their agencies....