audibility thresholds for italian radio
How 'loud' does your message need to be?
'What is the minimum I can spend for my campaign to be visible in a medium?' This is one of the most common questions clients ask their agencies....
Audibility thresholds for Italian radio
Roberto Roseano maintains that one of the keys to successful advertising in a cluttered communications environment (like radio in Italy) is to calibrate its media pressure according to the campaign objectives.
