Audi UK Internet

Launch in 1998 by BBH Unlimited of Audi's Internet website. Website based on the Audi Visitor Centre in Ingolstadt (described).
Agency: BBH UnlimitedAuthor: Caroline Gibbs

Real World Planning For a Virtual World


We were determined to put a progressive brand like Audi on the Net. This paper describes how we deployed a real world proxy to construct a site that added...