Audi: Shock the Sheep

Following six major launches in 2009, Audi of America faced the challenge of sustaining its sales growth and its brand consideration scores in 2010, a year when no launches were planned.

Audi: Shock the Sheep


When it comes to selling cars, the real challenge isn't selling new cars; it's selling existing cars on the lot. New cars get talked about in the press; they get featured on the cover of car magazines and mentioned around the water cooler. Existing car models get forgotten; they're yesterday's news. In the first half of 2009, Audi of America had just come off six major new car launches, so it was no surprise that shopping intentions—the percent of luxury shoppers who put the brand at the top of their list—increased for Audi...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands