Audi España: Q5 Generis

AUDI Espana set out to sell a new SUV to an audience which could not even see the product before they had paid 3,000 euros in advance.

Audi España: Q5 Generis



Category: AutomotiveCountry where program ran: SpainDate program started/ended: July 2008 – February 2009

Product Description: The new Audi Q5 is positioned as Audi's SUV-B, being the second model in this category that the brand launches. With its emphasis on versatility, it is a car capable of moving with equal ease on the road and off.

Advertiser/Client Name: AUDI ESPAÑA, S.A.Media Channels: DirectMailWebsite:


Marketplace Challenge:

How to communicate in a notorious manner the launch of Audi's new SUV, one of...

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