Campaign details
Brand: AudiBrand owner: Volkswagen GroupLead agency: Touché!Contributing agency: TaxiCountry: CanadaIndustries: Eco, hybrid, electric carsMedia channels: Content marketing, Livestreaming, Online video, Social mediaBudget: Up to 500k
Executive summary
In Winter 2021, the Covid-19 lockdown was full-steam across Canada and the global unveiling of the new e-tron GT was looming. To remain relevant to our niche target market until the car's availability in Canada, we partnered with Twitter to execute a unique Social sequence of events, from the global end of secrecy to local market...