Audi – Firing up the Quattro: how Audi accelerated into the 21st century
Ed Booty, Adam Knight, Daniel Hauck and Rachel Hatton
By the turn of the millennium, Audi had seen its share of the prestige car market grow steadily, gradually transforming it from a generic "Eurocar" into an established prestige auto marque.
| Agency: BBH | Authors: Ed Booty, Adam Knight, Daniel Hauck and Rachel Hatton |
Audi – Firing up the Quattro: how Audi accelerated into the 21st century
“Any motor advertising that breaks the mould of the traditional car commercial, with its laboured shots of leather...
